TACA Workshop in 'Shameless Self-Promotion for Artists' Comes to Watkins March 23-24
Art Biz Coach Alyson Stanfieid To Share Marketing Wisdom;
Online Registration Now Open
The Tennessee Association of Craft Artists (TACA) will bring Alyson B. Stanfield, the “Art Biz Coach,” to Nashville for a spring workshop to teach artists how to promote themselves in today’s ever-changing marketplace. The noted art business consultant and ArtBizBlog.com founder will present Shameless Self-Promotion for Artists on Saturday, March 23, and Sunday, March 24, at Watkins College of Art, Design & Film. Topics covered will equip artists of all media with tools to market their work in-person and online.
Attendees will learn traditional and modern marketing tools to advance their art careers. Sessions include discussions of tried-and-true methods that involve organizing and expanding contact lists and drafting the perfect artist statement. Stanfield also discusses trending topics involving the do’s and don’ts of artist websites, learning to build and maintain a blog and utilizing the best practices of social media in easy-to-grasp terms even today’s Luddites will understand. With Stanfield’s guidance, artists make use of their newfound knowledge by creating an action plan of how to put these lessons to work in their careers. The Saturday session runs 9:30 a.m. to 3:30 p.m. and Sunday’s is 9:30 a.m. to noon; check out the schedule here.
Stanfield reveals that her workshops are more than the content-rich sessions she leads; there is a great deal of “networking that goes on between the artists in the room. I carefully craft networking moments throughout the workshop and am delighted at the synergy in the room. It almost always continues well beyond the workshop room.” With so many opportunities for creatives throughout the state, Stanfield shares, “I’m super excited to come to Tennessee.”
Studio artist Donna Branch volunteered to head this workshop for TACA because of her passion for Stanfield’s lessons. “After working with Alyson for several years, I’ve found that her guidance is always ‘spot on.’ I’ve always enjoyed her direct approach and working with her individually definitely increases the level of accountability.”
Tickets for the Shameless Self-Promotion for Artists workshop are available for $170 and at a discounted rate of $140 for TACA members. Students pay just $75 to attend the day-and-a-half long workshop. This price includes a networking session on Saturday night. Seats for the workshop may be reserved online at tennesseecrafts.org/events.html or by calling 615-736-7600.
Watkins College of Art, Design & Film is located at 2298 Rosa L. Parks Boulevard in Nashville’s MetroCenter. Free parking is available in the campus lot.
About Alyson B. Stanfield
Alyson B. Stanfield is the author of I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion. She works with artists as well as galleries and cultural organizations who want to promote themselves and sell more art.
An artists’ advocate and consultant, Alyson has been advising artists since the early 1990s, when she was a museum curator. In early 2002, she founded Art Biz Coach, which helps artists with their businesses and careers through online classes, publications, individual consultations, and a free weekly newsletter that is delivered to artists on six continents. This work has led to seminars and keynote addresses in 26 states.
With “giving back” as part of her mission, Alyson launched artbizconnection.com in 2005. This website gives away marketing plans to artists who agree to meet regularly and support each other in their career goals. The nine-session, self-guided series is free of charge to all participants. Artist salons using artbizconnection.com have sprouted up in communities all over the U.S., in addition to Canada and the U.K.Visi
Visit her blog at ArtBizBlog.com.
About TACA
Founded in 1965, the Tennessee Association of Craft Artists (TACA) is a statewide, non-profit organization dedicated to encouraging, developing and promoting crafts and craftspeople in Tennessee.Through the use of craft fairs, workshops, events and exhibitions, TACA works to introduce the public to the art of fine craft while providing a forum for creative and personal expression for the artists. For more information, visit tennesseecrafts.org.