GRD 361

Special Problems In Advertising

Studio, 3 Credit Hours

This course is designed to further develop the principles of advertising design. Emphasis will be placed on concept development and the importance of integrating copy concept and image to communicate an effective message. Through directed projects, students research clients, write headlines and body copy, create or find appropriate imagery, and develop advertising that is highly conceptual, professionally executed, and on-target with approved creative plans.

(GRD 210)